What is Design Thinking?
Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown. By understanding human needs, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing one can get the most effective solutions for their Design problems.
Why Is Design Thinking so Important?
Design teams use Design Thinking to tackle ill-defined/unknown problems because they can reframe these in human-centric ways and focus on what’s most important for users. Of all design processes, Design Thinking is certainly the best for “thinking outside the box”. With it, teams can do better UX research, prototyping and usability testing to uncover new ways to meet users’ needs.
Design Thinking’s value as a world-improving, driving force in business such as Google, Apple and Airbnb have wielded it to notable effect matching its status as a popular subject at leading international universities. With Design Thinking, teams have the freedom to generate ground-breaking solutions.
5 Stages of Design Thinking
Below are 5 stages of Design Thinking. Understanding these will empower anyone to apply the Design Thinking methods in order to solve complex problems that occur around us- in our companies, in our countries, and even on the scale of our planet.
Stage 1: Empathize — Research your users’ needs
Stage 2: Define — State your users’ needs and problems
Stage 3: Ideate — Challenge assumptions and create ideas
Stage 4: Prototype — Start to create solutions
Stage 5: Test — Try out your solutions
Learn More About Design Thinking
2. Emotional design — (People Involvement)
2. To learn how to engage in Design Thinking, check this out — “Design Thinking at your service
Design Thinking brings together what is desirable from a human point of view with what is technologically feasible and economically viable. Here are some questions to be asked while connoting about Desirability, Feasibility and Viability.
- Desirability: What makes sense to people and for people?
- Feasibility: What is technically possible within the foreseeable future?
- Viability: What is likely to become part of a sustainable business model?
Design Thinking Process
- Frame a Question
Inspire your team to think about your customers who you’re designing a solution for and what they actually need.
2. Gather Inspiration
Seek inspiration by being perceptive and discover what people really need.
3. Generate Ideas
Use the inspiration you gather to help push past the obvious to come up with fresh solutions for your problem.
4. Concrete your ideas
Build rough prototypes and find what’s working and what’s not.
Test your prototypes, gather feedback, and iterate.
6. Share the Story
Once you’ve arrived at the right solution, craft and share the story to introduce it to your colleagues, clients and customers.
Some of these steps may happen several times, and you may even jump back and forth between them. Moving through the phases of design thinking can take you from a blank slate to a new, innovative solution.
Want to know more about Design Thinking? No worries, we have got you some episodes to watch: