The evolution of Machine Learning has attracted many innovators to incorporate technology in various fields of businesses. One of the major fields where the system has been used is the development of AI Chatbots.
Chatbots do wonders!
Instead of having a 100+ man team on cellphones and computers handling a blizzard of calls and e-mails, a Chatbot allows you to engage with customers through message chats.
The integration of this system is in tandem with the growing need for companies to adopt any customer care techniques to ease their work. Recent research conducted by Think Relay on the data assembled by NerdyData discovered that companies having fewer than 250 employees using a Chatbot with that number of regular employees can account for almost 40% of all the businesses in the world.
Since the hiring of human labor is rather expensive as compared to customer demand, various e-commerce firms have opted to outsource modern ways. Modern ways mean using AI Chatbots!
Yes, previously very few companies used AI Chatbots but now it’s a need! And if it’s a need you should rock it.
Here are some points that will help you optimize your e-commerce Chatbot. for a better customer experience, better engagement, and lead generation tool.
1. Choose wisely
There are two types of Chatbots,
— One which is rule-oriented.
— Other which is AI-Powered.
◼ Rule-Oriented Chatbots
It is the type of Chatbot that works based on a specific set of rules. Such Chatbotscan only respond when they are triggered using particular commands. In case a user doesn’t know the command and types something else on the chat screen — it will automatically notify the user that it does not understand. You can easily find these commands by typing in the help command within the chat interface.
These Chatbots work based on Artificial Intelligence and Machine Learning, a mixture of both. AI-Powered Chatbots are more efficient than “rule-oriented Chatbots.” The AI bots not only understand the command language but also work on the element of human interaction. They can predict customer needs and respond accordingly based on the stored information from past interactions with that customer.
2. Catch the attention of your visitors on the website
Set up some attractive or catchy welcome message that pops-up and grabs the attention of your website visitors. An engaging and interactive live message will instantly make the eyeballs roll!
If your Chatbot grabs a visitor’s attention, it will get a chance to engage them in a chat and educate them about whatever you want to showcase for your business. Because you are creating a catchy welcome message that stands out, you will be able to drive the attention of users. In Chatbots you can define what kind of messages should be displayed to different types of users. You can use a custom greeting to promote special offers or provide discounts to customers who entered your store through a referral link.
3. Give product recommendations
There is a wide variety of options available in a store, sometimes it becomes difficult for customers to choose their actual need and they end up buying nothing. Therefore, a personalized product recommendation sent by a Chatbot can save customers’ time and nerves. Even studies show that over 70% of customers expect brands to understand their needs. So, customized product suggestions let businesses meet these expectations.
This is what happens when a Chatbot is able to grab a customer’s attention, it can ask them a set of clarifying questions like — A help to find offers that suit a person’s preference. Once the customers select their preference it shows relatable products. After finding matching items, your e-commerce bot can bring products to a customer in the Chatbot. By doing this, you can make customers feel taken care of by their purchasing decision.
If a person decides to buy a recommended item, your Chatbot can suggest similar products. Customers who click on personalized recommendations are more likely to add items to their carts.
4.Discount, Discount, Discount!
Discounts, who doesn’t like it? Discounts are the best way to attract customers. It is a way of rational motive given to customers to explore your store and boost conversion. 39% of customers say that having to purchase a product cheaper makes them more likely to buy more items than planned.
Chatbots are just another way to help you in distributing your discounts or sale on anything that you are willing to give. It can also collect the customer’s feedback if any, email addresses, phone numbers, and store it. This data can then be used for future marketing activities.
5. Help customer track their order
Assuring the customer about the product delivery to be shipped safely = customer satisfaction. Ensuring a positive delivery experience is just as important as the product you offer. A disappointing shipping experience can lead to a bad customer experience and fewer leads for your business.
Sometimes when your package delivery services are managed by other companies, you can’t always impact its speed or quality of the product. Over here, we can let customers know when their orders will show up at their doorstep. This becomes easy for the customers to know when they have to stay home!
The Chatbot allows your customers to track their packages! Yes, whenever the customer needs to find the location where the product is currently located, they can provide their order number and the bot will verify the status of their delivery instantly. And finally, your customers will be calmer knowing when their packages are going to arrive accurately. This a big advantage as there is no need for any workforce team or human support that has to devote time, the Chatbot will do it all.
6. Make your Chatbot look good!
Attractive and matching colors help attract the attention of the visitors. You can change the graphics and color whenever you want according to the festival or occasion, by using festive background images and vibrant colors. Or you can even apply your brand icons and graphics to keep the look consistent with your brand guidelines.
And VOILA, you will rock your e-commerce business with your AI Chatbot! Make the most out of it with proper planning and ideation and your Chatbot is on board to take your business to new heights.
