User Research: Empathy is the best UX policy!

User Research, or UX Research, is a booming field that every UX designer should know about. If you don’t take the time to engage with real users, how else would you know what they need or struggle with?

To conduct User Research, there are various observational techniques, task analysis, and other feedback methodologies you can use to help improve the usability of your product and service. It’s an interactive process that’s typically done at the beginning of a project. But that is also very valuable throughout, right up to the end when you conduct user testing with real users to refine your finished product.

In this article, we’ll cover the importance of User Research and the techniques or methods you can use for User Research to gather valuable data. Whether you’re new to User Research, or need some inspiration for new methods to try out in your projects, we’ve got you covered.

The importance of User Research

“Empathize” is the first step in the design thinking process, and User Research is one of the best ways to do that.

It helps you understand your target audience, their needs and wants, and how they currently do things. By involving potential users from the start, you can ensure there’s actually a demand for your product and position it better in the market. Placing people firmly at the center of your process and putting yourself in their shoes is the only way to design something that’s relevant and a delight to use.

It also improves the usability of your product. Digging into user preferences might encourage design tweaks that enable you to design a product that’s not only easy, but also a delight to use. It also helps in delivering a great user experience in the process. These days, user-centered design is crucial in creating a successful product in a competitive market.

Finally, User Research helps you understand your product’s return on investment (ROI). Stakeholders might still be reluctant to invest in User Research because it doesn’t feel that tangible. There are many User Research techniques, a lot of them surprisingly easy and cheap — that are usually divided into qualitative and quantitative methods.

When to Perform User Research Methods?

Guided by the user-centered design (UCD) process, we have provided examples of the types of research could perform at each phase of your project. A methodology may appear in one or in several phases.

Guided by the user-centered design (UCD) process, we have provided examples of the types of research could perform at each phase of your project. A methodology may appear in one or in several phases.

Recommend Reading

Here are some articles we recommend for those who would like to get deeper into the topic:

1. What is User Research and Usability Testing and how are they different from each other?

2. User Research — Adapt to Reality

3. Regionalization of UX — Content & Interaction Perspective

To conclude

No matter how polished your product is, once it hits the market, it will be used by actual people with unique behaviors and expectations. With an array of User Research and Testing services, TECHVED Consulting help companies bridge the empathy gap!

This article has given us a brief overview of the many common User Research methods available. Choose the ones that make the most sense for your product or service (depending on what you want to achieve as well as your timeline and budget). Ensure you employ a good mix of qualitative and quantitative methods to form a bigger picture.

If we are able to practice empathy and methodology consistently and with the right intention, it is possible to reach compassion for our users.

How do you practice empathy? Let us know in the comments.

A Leading “Global Usability & Design Company”. Subscribe or follow us for related news. #UX #Design #BusinessConsulting #UsabilityTesting