What Not to Do?! — Things that should not be followed in the Design

The design of a new product, new features, and new user experiences are nowadays difficult enough to have a significant benefit in minimizing time and expenses. If we can simplify the process, we would understand that there are many challenges that people face in designing and are not even aware of it.

To understand and achieve the goals, the designer should have tremendous knowledge. It is important to keep the user’s preference in the account and create a sophisticated experience to accommodate the user. When designing, there are a couple of pitfalls.

The following list contains the most common errors that one should avoid while designing:

Failing to understand the customer needs

Designing anything begins with the requirement. The user’s needs are the foremost priority in the list of requirements. How can you honestly say that you know your customer if you haven’t done extensive market research? This is where a lot of companies are getting off track. You may think you know all about your customer, but seemingly minute subtleties can make or break the success of your product!

Remember to design for your customer as well, not yourself. It’s easier than you would think to fall into designing to your liking than to consider the unique needs and wants of your customer. Invest in the research of consumers. You’re not going to regret it.

Failing to grasp the goals of your concept

Design without knowing the desired goal is like baking a cake without knowing the ingredients and recipe. Many times, people fail to understand the concept of the goal of the design which automatically leads to undefined and unacceptable designs. It is important to know the design goals and aesthetic of the design to avoid the unwanted product. Be clear with your design goals.

Incapable to know the marketing trends

With the changing marketing trends every day, it is important to know these and follow them in your designs. Today customers want the latest version and that’s what they expect. In their minds, the newest version has yet to be the best. Especially in the tech world, being behind the curve isn’t going to get you too far. Stay up-to-date on product trends and developments.

Don’t be the loose end

Never forget to play on your strengths. Always remember the major delays exist when a company tries to run a task in which they are inefficient. If your execution is poor, nothing will be of worth and then you will find yourself back in square one with less time on your hands.

Being constructive is only a positive thing, don’t just jump to the conclusion it can lead to rework along the way. It would be good to keep the project in line and identify weaknesses if the responsibility for any task is assigned. Be in your Game!

Don’t design too complex

Don’t make designs too complex, the goal is to make stuff functional and good, but above all meaningful. The most critical factor of patterns and trends is to match the look of what is pleasant with its meaning. The first is to design then creates the minimum user interface required to hit your requirement. Be creatively Simple, that’s it!

Say No to Excessive content

Using your content as guides through your mobile application or website to add value to your customers. However, most of your content should be on your home page! You don’t want to flood your users with details or functionality, as it can frustrate or saturate your users. Make sure your designs contain limited content and do not overwhelm them with it. Say no to unnecessary stuffing.

Conclusion

It’s not about the process but it’s a way and a feature of the business. Yeah, people created things that moved society forward, but they also explicitly designed terrible things using the same methods and techniques.

As designers, we always speak about how empathic we have to be and how much we care for users. However, our primary goal is to represent the company by hook or by crook.

Nevertheless, you never really know what you need if you do not analyze your end-users or perform experiments. You certainly would never fall into a pit of believing that you know your users. Therefore, always do your homework to avoid such challenges that make your process way more complicated.